I’ve spent my working life stepping into other people’s shoes.

As an English language teacher, I had to quickly understand the needs of students of all ages and backgrounds - from CEOs to factory workers, young travellers and busy parents, from China to Brazil, France to India and the kaleidoscope in between.

As an actor I would take a script and uncover what’s hiding behind the words, find the essence of the character and bring him to life.

As a content writer and copywriter, my first step is always the same - slipping on those shoes and getting into the world of your customers or audience. I dig deep to find the gold in your organisation, or the troubles, desires and dreams of your customers. This allows me to deepen the relationship with your audience, build trust and inspire them to take action.

Content Design

I also think visually. In a world of short attention spans, words alone are not enough. I can help you lay out your content so it's clear, engaging and accessible to everyone.

I’ve studied film production and content design, so I take the visual side of content seriously. I want to make your content grab attention and keep people on the page.

Stories that help people live better

I’m a big advocate for mental and physical health, human rights and the arts. I love to find and tell stories that make a positive impact, that educate, uplift and inspire.

I’ve written science-backed health and wellbeing content for several years. I love getting into the nitty gritty of health content and laying it out clearly so people feel understood and can grab a win.

As an ESL content creator, I wrote EDMs, blogs and content with a focus on helping people all over the world communicate well, feel confident and achieve their goals.

I also write film and theatre criticism for The Scoop. You can check out my reviews here - The Scoop Reviews.