Love Well Therapy — Email Copywriting (Spec)
This is a spec piece based on a real-world brief. A consultation confirmation email for a couples therapy practice - written to reassure anxious clients, prepare them for their call, and confirm their booking.
The Brief:
Write a warm, upbeat but soothing confirmation email for couples who have booked a therapy consultation. Tone: calm, reassuring, hopeful. The email should acknowledge their fears, introduce the therapist, and include a clear CTA to confirm the call.
The Approach:
Rather than leading with logistics, I focused on leading with empathy. I directly addressed the fears a new therapy client is likely to have up front. The reassurance comes through the therapist's voice and experience, not through clinical language. The CTA sits naturally after the emotional groundwork is laid.
The Email:
