Love Well Therapy — Email Copywriting (Spec)
This is a spec piece based on a real-world brief. A consultation confirmation email for a couples therapy practice - written to reassure anxious clients, prepare them for their call, and confirm their booking.
Write a warm, upbeat but soothing confirmation email for couples who have booked a therapy consultation. Tone: calm, reassuring, hopeful. The email should acknowledge their fears, introduce the therapist, and include a clear CTA to confirm the call.
The Brief:
The Approach:
Rather than leading with logistics, I focused on leading with empathy. I directly addressed the fears a new therapy client is likely to have up front. I avoided clinical language and aimed for warmth and personability. This then leads to the CTA.
The Email:
