SA Shark - Homepage Copywriting
Web copy for a South Australian health supplements brand specialising in shark cartilage products for arthritis relief. I focused on benefit-led, warm, accessible language to connect with an older Australian health-conscious audience.
What I did
Identified the two key brand differentiators - all natural and Australian-owned, and made them central to the copy
Included keywords in the headers and body copy for SEO
Balanced product explanation with emotional benefit - serving both new and returning visitors
Wrote within TGA health claims guidelines
Kept the tone warm and trustworthy throughout
