Windy Hills Farm — Instagram Copywriting

Social copy for a real NSW farm brand — written to showcase their farm-grown produce with warmth, personality and a light touch.

The Brief:

Write Instagram caption copy for Windy Hills Farm, a NSW-based farm business.
Tone: warm, friendly, approachable and down-to-earth. The copy should feel authentic to a family farm business, knowledgeable but never pretentious, and encourage community engagement.

The Approach:

I led with a playful rhyming hook - "Add some zest and zing / And make your dishes sing!" - to immediately establish a warm brand voice and grab attention.

Throughout the caption, I used conversational language, like "we say," and "Heck, you can even..." to create the feeling of a real person talking. This is deliberate for a family farm business where authenticity is the whole point.

I grounded the brand voice in history, connecting the farm's own produce to the 2,000 year old origins of salsa verde, to create a sense of reliability and heritage.

I closed with a question to engage the audience, inviting them to respond and in turn, boost organic reach.