DoorDash — B2B Landing Page (Spec)

A spec landing page targeting independent restaurant owners not yet partnered with DoorDash. It was written to convert small business owners into DoorDash partners through clear, benefit-led copy and a structured user journey.

The Brief:

Write a B2B landing page for DoorDash targeting small, independently owned restaurants. Primary goal: get restaurant owners to sign up as a partner. Secondary goal: connect with an expert. Tone: casual-Friday professional, simple, reassuring.

The Approach:

I started by identifying the core tension for a small business owner - lack of time. Any new partnership needs to feel easy, not like more work, so the copy needed to directly address their pain points and provide an attractive solution.

I led with a specific, credible claim, "Boost your profits up to 60%", because business owners respond to numbers first up. Then the subheadline - “Take the pressure off with DoorDash” was an emotional reframe, a shift to ease, relief and breathing room. This speaks to how the restaurant owner will feel, not just what they’ll get.

From there, I used the Before-After-Bridge (BAB) structure, acknowledging where the restaurant owner is now, painting a picture of where they could be and then positioning DoorDash as the bridge between the two.

Each feature was deliberately translated into specific benefits that a time-poor owner cares about.

Throughout the page, I used friction-reducing language like “easy”, “seamless” and “simple” to proactively address any concerns about time and hassle required in the process.

In terms of content design, I directed the content hierarchy, structuring the page so each section builds logically on the last and moves the reader toward the CTA without overwhelm.